You look A-M-A-Z-I-N-G. Said no one ever, while staring at an email pitch from you. I’ve been there. But wouldn’t we love it if people did? Wouldn’t we love it if people (from brands, bloggers, or businesses) desired our perfectly crafted (sexy-looking) emails and pitches? So much so they desire it the way they needed air?
I’ve received a number of pitches during my time as product director and interim editor at Hearst Magazine’s international edition of COSMO, and writer over at Entrepreneur (US and SA). On the flip side, I’ve had to send out several pitches as the founder of marketing and media platform Adiree Company working on global retail projects, corporate or lifestyle clients.
To get positive responses, I learned pretty quickly, (from being on both the receiving and sending end of emails) how to style or structure emails. And even more importantly, build viable relationships from this e-exchange.
Here are three clean tips I’ve learned on keeping your emails short and sexy.
1. Establish a recognizable and professional email identity, address and alias
Try to send email messages from a professional and recognizable web identity, consistently.
Do not email professionals or corporate reps from an email like firstname.lastname@example.org. It’s unprofessional. Email using your first and last name @ business domain name or gmail.com. People are more likely to open your email when they trust and are familiar with the source. More importantly, your email is less likely to be flagged, thus ending up in the spam folder. Create and maintain a legitimate email address.
2. Create subjects with catchwords
After your name, the second important thing, that readers view is the subject line. The subject line should have a call to action (hey CTA), and be crisp like a freshly ironed shirt after being starched to death. Here are an examples below:
CONFIRM – Meeting Notes and Project Due Dates
REQUEST – Sponsorship for NYFW + Africa (Time Sensitive )
INFORMATION – Advertising Packages for NYFW + Africa
APPROVE – Logo Mockups for Client XYZ
COMPLETE – Project Task Due 9/2/1987
UPDATE – About Us Section Corrected PDF (attached)
3. Answer the 5 W’s in 5 – 7 sentences or less
We’ve heard the “get the point” message time and time again. But let’s get specific and clearer on what that means. Within 5 – 7 full sentences or less, address the five W’s: who, what, where, when, and why.
By doing so you’re helping readers quickly absorb the information and quickly make decisions or meet due dates. I even added a little spice to the subject line, to show how enticing you could get, once you’ve studied your reader’s needs or likes. Let’s look at my example below:
Subject: REQUEST – USAID Sponsorship of “CNN Featured” Global Communications Panel
Request: We are requesting xxx amount of project sponsorship for the Global Communications Panel taking place in New York on January 1st, 2018.
- This panel in alignment with your 2018 professional target goals
- All of our followers (insert number of followers and important segmentations here) will be marketed to
- Attendees will have the opportunity to hear more about your global communications initiatives and job opportunities
- Funding will be allocated as such
- Food : xyz
- Location: xzy
- Marketing: xzy
- Benefits Include
Disclaimer: As a communications professional, I’ve also learned that it isn’t only our job to communicate, but to identify and use the correct form of communications, at the appropriate time. Email isn’t always the best way to relay a message. Sometimes a call is best or a face to face. Consider your audience, the level of relationship you have with them and as importantly how quickly you need them to respond.
Sade Disu is known and sought after for her ability to leverage storytelling, data, and business operations with her innate understanding of the cultural consumers’ lifestyle attitudes.
She attributes this aforementioned attention (press and awards) to her grit for creating cross-cultural content, platform solutions, and activations that engage (what she coins) the ” multi-hyphenated millennial women.”
Her content strategies and live event platforms were deemed unmatched for its convening power of global content, culture, and empowerment according to Forbes, LA Times, Essence, and Black Enterprise. And even more, was given a proclamation, by former Mayor of New York (now Presidential candidate) Michael Bloomberg in 2010.
All in all, Sade has delivered award-winning and has been press ordained (had a 4-page press feature in Black Enterprise and 2-page press feature in Forbes French Edition for her global experiential marketing and digital work across various clients.
Brands like Kimora Lee Simons, Iman Cosmetics, Pikolinos, Zara, Roommate Hotels and USAID, immediately tapped into her three-tier prong approach “community, content, to commerce” when looking to connect with the cultural consumers.
Under her auspice, she managed a team of 25 and built a 10-year-old marketing and digital communication firm, responsible for offline and online platforms that connected brands to consumers organically and authentically.
The results increased brand awareness 8.5 million views; $300+ K in revenue generated per event (total of 3) for project sponsors, and performance beyond the expected for key performance indicators such as newsletter subscribers. Media giants such as Hearst Magazines caught wind of her competencies — the ability to connect to cultural consumers through content and experiential solutions– and immediately hired her agency to build and produce its international spin-off of COSMO (which Disu also helped cultivate and manage editorial teams for).