COVID has everyone laser-focused on health and hitting those workouts. There are a plethora of athletic wear companies on the market right now; Fabletics, Lululemon, and Gymshark for you to expand your workout gear.
But there are athleisure designers that are owned by underrepresented CEOS that you should know about! Some incorporate cultural patterns from different countries in Africa, others simply support marginalized communities, and all are simply amazing (no sweat). Here are some of the best athleisure companies owned or ran by minorities (really the majority)!
1. Tigerlily Gym Wear
2. Puka Wear
3. Koko Celeste
4. Lornah Sports
5. Osei Duro
6. So Tribal
Human #AF.
Hey there! I’m Adiat Sade Disu and founded an award-winning 15-year-old digital media and marketing agency Adirée where I provide Multi media and marketing solutions for Executives and startup founders looking to increase engagement with multi-cultural audiences organically and natively.
According to Forbes, LA Times, Essence, and Black Enterprise, my content strategies and proprietary live event platforms (like AfricaFashionWeek.com) are deemed unmatched for their convening power of global content, culture, and empowerment. And even more, was given a proclamation by former Mayor of New York (now Presidential candidate) Michael Bloomberg in 2010.
Africa Fashion Week results increased brand awareness by 8.5 million views, $300+ K in revenue generated per event, and 6 K+ newsletter subscribers per event. Media giants such as Hearst Magazines caught wind of my work and influence — the ability to connect to and with consumers through cultural content and experiential solutions. HEARST immediately hired my consultancy to advise, produce content, and launch its international spin-off of COSMOPOLITAN Nigeria.
My press-ordained and award-winning event platforms and digital content work have been leveraged by Shea Moisture, Kimora Lee Simons, Iman Cosmetics, Pikolinos, Zara, Roommate Hotels, and USAID. ( 4-page press feature in Black Enterprise and 2-page press feature in Forbes French Edition.)
Clients have used my four-tier prong approach “culture + content” = “community + commerce” when looking to connect with audiences with nuisance cultures and attitudes.