A celebrity. Worshiped, envied, or hated; either way, they use all they have to make money. And you can too (without the occupational hazards- i.e. paparazzi).
Create a brand like a celebrity
Create an incredibly desirable brand that has everyone throwing their disposable dollars at it or a valuable brand that would have anyone budgeting for.
Write a book like a celebrity
Most if not all celebrities have invested their time and resources into capturing their story. And everyone has a story (yes this means you). It’s up to you to find your purpose and educate others on how they too can win.
Overall, a book is the type of investment that keeps on giving. Once you’ve worked on developing a book, the return is passive income. Generally speaking, anything that allows you passive income is a good thing.
Build your influence like a celebrity
Having followers is just the beginning. Having RESPONSIVE followers is on an entirely different dimension altogether. Let me explain. If you have 10,000 followers on Instagram (some bought, others are actual followers), and put out an ad for your event, how many will actually respond (meaning purchase a ticket)? So many people build followership by buying followers and responses, that it kills their actual return on investment. The investment being that they purchased followers, took the time to post, etc. Ensure that whatever route you pursue, you ACTUALLY build influence, a followership that responds.
Make public appearances like a celebrity
Speaking engagements, public appearances, and event hosting are great ways to make some cash, increase your followers, and market your product (as well as services). Register to a speakers bureau or source your own gigs (through an assistant). However, before doing so (in most cases), ensure you have a set rate, requirements (transportation + accommodations covered), and have a kit.
Hey there! I’m Sade Disu and founded an award-winning 15-year-old digital media and marketing agency And Brand Culture where I provide culture-focused advisory, storytelling, and content solutions for Executives and startup founders looking to increase engagement with multi-cultural audiences and media platforms organically.
My content strategies and proprietary live event platforms (like AfricaFashionWeek.com) are deemed unmatched for their convening power of global content, culture, and empowerment according to Forbes, LA Times, Essence, and Black Enterprise. And even more, was given a proclamation, by former Mayor of New York (now Presidential candidate) Michael Bloomberg in 2010.
Africa Fashion Week results increased brand awareness 8.5 million views; $300+ K in revenue generated per event, and 6 K+ newsletter subscribers per event. Media giants such as Hearst Magazines caught wind of my work and influence — the ability to connect to and with consumers through cultural content and experiential solutions. HEARST immediately hired my consultancy to advise, produce content, and launch its international spin-off of COSMOPOLITAN Nigeria.
My press-ordained and award-winning event platforms and digital content work have been leveraged by Shea Moisture, Kimora Lee Simons, Iman Cosmetics, Pikolinos, Zara, Roommate Hotels, and USAID. ( 4-page press feature in Black Enterprise and 2-page press feature in Forbes French Edition.)
Clients have used my four-tier prong approach “culture + content” = “community + commerce” when looking to connect with audiences with nuisance cultures and attitudes.