A celebrity. Worshiped, envied, or hated; either way, they use all they have to make money. And you can too (without the occupational hazards- i.e. paparazzi).
Create a brand like a celebrity
Create an incredibly desirable brand that has everyone throwing their disposable dollars at it or a valuable brand that would have anyone budgeting for.
Write a book like a celebrity
Most if not all celebrities have invested their time and resources into capturing their story. And everyone has a story (yes this means you). It’s up to you to find your purpose and educate others on how they too can win.
Overall, a book is the type of investment that keeps on giving. Once you’ve worked on developing a book, the return is passive income. Generally speaking, anything that allows you passive income is a good thing.
Build your influence like a celebrity
Having followers is just the beginning. Having RESPONSIVE followers is on an entirely different dimension altogether. Let me explain. If you have 10,000 followers on Instagram (some bought, others are actual followers), and put out an ad for your event, how many will actually respond (meaning purchase a ticket)? So many people build followership by buying followers and responses, that it kills their actual return on investment. The investment being that they purchased followers, took the time to post, etc. Ensure that whatever route you pursue, you ACTUALLY build influence, a followership that responds.
Make public appearances like a celebrity
Speaking engagements, public appearances, and event hosting are great ways to make some cash, increase your followers, and market your product (as well as services). Register to a speakers bureau or source your own gigs (through an assistant). However, before doing so (in most cases), ensure you have a set rate, requirements (transportation + accommodations covered), and have a kit.
Sade Disu is known and sought after for her ability to leverage storytelling, data, and business operations with her innate understanding of the cultural consumers’ lifestyle attitudes.
She attributes this aforementioned attention (press and awards) to her grit for creating cross-cultural content, platform solutions, and activations that engage (what she coins) the ” multi-hyphenated millennial women.”
Her content strategies and live event platforms were deemed unmatched for its convening power of global content, culture, and empowerment according to Forbes, LA Times, Essence, and Black Enterprise. And even more, was given a proclamation, by former Mayor of New York (now Presidential candidate) Michael Bloomberg in 2010.
All in all, Sade has delivered award-winning and has been press ordained (had a 4-page press feature in Black Enterprise and 2-page press feature in Forbes French Edition for her global experiential marketing and digital work across various clients.
Brands like Kimora Lee Simons, Iman Cosmetics, Pikolinos, Zara, Roommate Hotels and USAID, immediately tapped into her three-tier prong approach “community, content, to commerce” when looking to connect with the cultural consumers.
Under her auspice, she managed a team of 25 and built a 10-year-old marketing and digital communication firm, responsible for offline and online platforms that connected brands to consumers organically and authentically.
The results increased brand awareness 8.5 million views; $300+ K in revenue generated per event (total of 3) for project sponsors, and performance beyond the expected for key performance indicators such as newsletter subscribers. Media giants such as Hearst Magazines caught wind of her competencies — the ability to connect to cultural consumers through content and experiential solutions– and immediately hired her agency to build and produce its international spin-off of COSMO (which Disu also helped cultivate and manage editorial teams for).