Food festivals are great for meals, but also for companies looking to fill-up on marketing and advertising opportunities. They not only transform general customers into loyal evangelists but a study by event company and ticketing platform, Eventbrite shares that millennials attend five or more food, wine or beer events. Experience Economy conducted a study that found more than three in four millennials would choose to spend money on a desirable experience or event instead of buying a product or service. Below are ten food festivals that have our marketing mouths watering:
Taste of Atlanta
Taste of Atlanta is one of the most popular food festivals that Atlanta has to offer. This year the festival takes place in September and is located in the center of Midtown Atlanta. Taste of Atlanta is known to bring Atlanta’s most favorable restaurants together to give their audiences a taste of their culinary skills. This festival offers a wide range of cuisines from all-American in other words barbecue to Mexican, French, and Japanese food to of course Atlanta’s best soul food.
Los Angeles Food & Wine Festival
The Los Angeles Food & Wine Festival usually occurs during August and consists of mainly professional chefs from all around the world that come together to contribute to one of the very best food fests that the West Coast has ever seen. Not only does this festival have amazing food but they even bring the country’s best wineries, just for the adults that need a drink to wash their food down with. This festival promises their visitors good food and drinks and also entertainment for a weekend they will never forget.
New York City Wine & Food Festival
The New York City Wine & Food Festival caters to more than 100 events throughout the New York City area. This festival is home to America’s favorite meals cooked by prominent figures in the culinary industry. This event consists of evening parties, cooking classes, wine tastings, the list is endless. Food Network is a proud sponsor of this event which explains why this festival is something you don’t want to miss.
Taste of Chicago
Taste of Chicago claims to be the largest food festival in the world and for any event to be that confident in their food, it has to be true. After all, Chicago is known for its great food, juke music, and tourist attractions. Taste of Chicago is full of amazing food that will make you feel a part of the Chicago culture. For more information, check out a website about the festival.
Bite of Seattle
Bite of Seattle pulls in large crowds for its food festival that occurs in the northwestern region of the United States. Their food trucks offer meals for meat-eaters and also vegetarians. Bite of Seattle also gives its audiences a taste of novelties that may only appear there for that weekend! This festival not only serves the people that come there for its food but also charities that they support in their communities. For more information, check out their website.
Oysterfest Music Festival
Every year, San Francisco sees about 150,000 people crowd their streets for the annual Oyster and Musical Festival. They have everything from live music, shopping and most importantly, a shucking and eating contest. For more information, check out their website.
Bronx Night Market
This diverse food market is a special spectacle for the Bronx. They have vendors selling food from all over the world. The best part is: There’s no entry fee! It’s free to explore and maybe find your new favorite food! For more information, check out their website.
Smorgasburg Jerk Festival
In Brooklyn’s Prospect Park, this indulgent food festival is in honor of Caribbean-American Heritage Month. They have artists and vendors from all over the beautifully diverse part of the world. Dominican Republic, Puerto Rico, Guyana, Jamaica, Haiti, Trinidad and Tobago are all represented at this one-day festival. For more information, check out their website.
Latin Food Fest Gran Tasting
This two-day festival takes place in sunny Los Angeles, California! They invite talented chefs to cook their cuisine and share it with festival-goers. On their website, they write, “Each ¡Latin Food Fest! showcases talented culinarians — from local chefs to star personalities who conduct cooking demonstrations, offer tastings, prepare chef’s dinners, and sign cookbooks.” For more information, check out their website.
Riverside Lunar Festival
Celebrate Chinese New Year with an amazing display of culture and heritage in Riverside, California. They have food vendors, live entertainment and according to them, “fun lunar surprises!” For more information, check out their website.
Sade Disu is known and sought after for her ability to leverage storytelling, data, and business operations with her innate understanding of the cultural consumers’ lifestyle attitudes.
She attributes this aforementioned attention (press and awards) to her grit for creating cross-cultural content, platform solutions, and activations that engage (what she coins) the ” multi-hyphenated millennial women.”
Her content strategies and live event platforms were deemed unmatched for its convening power of global content, culture, and empowerment according to Forbes, LA Times, Essence, and Black Enterprise. And even more, was given a proclamation, by former Mayor of New York (now Presidential candidate) Michael Bloomberg in 2010.
All in all, Sade has delivered award-winning and has been press ordained (had a 4-page press feature in Black Enterprise and 2-page press feature in Forbes French Edition for her global experiential marketing and digital work across various clients.
Brands like Kimora Lee Simons, Iman Cosmetics, Pikolinos, Zara, Roommate Hotels and USAID, immediately tapped into her three-tier prong approach “community, content, to commerce” when looking to connect with the cultural consumers.
Under her auspice, she managed a team of 25 and built a 10-year-old marketing and digital communication firm, responsible for offline and online platforms that connected brands to consumers organically and authentically.
The results increased brand awareness 8.5 million views; $300+ K in revenue generated per event (total of 3) for project sponsors, and performance beyond the expected for key performance indicators such as newsletter subscribers. Media giants such as Hearst Magazines caught wind of her competencies — the ability to connect to cultural consumers through content and experiential solutions– and immediately hired her agency to build and produce its international spin-off of COSMO (which Disu also helped cultivate and manage editorial teams for).