Perry’s digital display of “work ethic” placed a spotlight upon a silent burden carried by blacks and other people of color (inclusive of immigrants) for years.
The burden comes from the ancestral adage rooted in ideologies around work ethic, echoed by African parents, Caribbean parents, black parents in the and ancestors, across the diaspora: “you have to work twice as hard to get half as far as whites.”
Social constructs, implicit biases, and cultural expectations are all-encompassing in this adage and have triggered many people of color to adopt toxic or unhealthy ideologies around work ethic and perhaps a form of anxiety, usually glorified as workaholism– usually touted, masked or celebrated as “work ethic”.
It’s an illness that I believe plagues the community of color (emphasis on Immigrants) and has far more of a negative impact (mental, emotional, psychological) than we know.
When our work ethic is tied to our worthiness it perpetuates an ideology of never being enough.
The following are symptoms of an unhealthy ideology around work ethic :
- The “work hard” symptom
- The “accumulate credentials” symptom
- The “hyper-focus on praise and recognition” symptom
- The “I can do it all by myself” symptom
The Tyler Perry backlash shaking the internet is about Perry’s recent twitter braggadocious behavior around his work ethic. Tyler Perry came under fire for a video that he posted on Twitter. Take a look below:
WORK ETHIC!! Come on. Let’s go get 2020!!! pic.twitter.com/BzADIi1rAa
— Tyler Perry (@tylerperry) January 6, 2020
In the video, he said “I have no writer’s room, nobody writes any of my work. I write it all.” He boasts that every script pictured in the video, he wrote all on his own. After he posted this video, which has about 3.5 million views at the time of writing this, fans and critics alike took to Twitter to voice their concerns.
I RELATE TO TYLER PERRY
In my African culture (I’m a Nigerian-Ghanaian-American), my hyper-focus on accumulations of titles, certificates, diplomas, press and media, verbose, go-getter, drive to be the best, was reinforced and praised. Not that I didn’t like the rush that came with accomplishment. I just never realized when I became addicted to the rush. I was praised only when I reached the next milestone, only to be met with comparison to my peers or challenged for slowing down.
So I grinded more, treating any desire for a break as anti-work-ethic. It was challenging for me to comprehend that my productivity wasn’t tied to my worthiness.
From this, I became insanely obsessed with being seen as successful (and praised for it) and doing it with very little help or guidance from anyone. My obsession manifested itself into an unhealthy relationship with success, money, and the appearance of being able to do everything (including building multi-billion dollar empires) by myself. To the outside world (particularly my community), my work ethic was insane and admirable. I thought so as well.
TYLER PERRY BACKLASH COMMENTARY
Tyler Perry be like: I built this car myself. No plant. No auto workers. Work Ethic! pic.twitter.com/EbvkBWnLHW
— Stephen B (@nipsey) January 6, 2020
— Brandon G. (@BGoodeWrites) January 17, 2020
Tyler Perry filmed this movie in 5 days and it really shows. How he could be proud to constantly release trash ass films with abused/unhappy Black women narratives is beside me. Step aside and hire Black writers and creatives because his work needs help. #AFallFromGrace pic.twitter.com/Ql0YEMkqdy
— Black Fat Queer (@FlamingFatQueer) January 18, 2020
One of the common critiques of Mr. Perry is that a man with this much power (and a black man at that) and the opportunity to hire more creatives of color but just completely opting out is disheartening and upsetting. But when he went on the View to offer an explanation, it seemed to be just another excuse on not wanting to pay writers and people being critical of his work.
— Sombra (@Varieatrl) January 21, 2020
His most recent movie, “A Fall from Grace,” was just released on Netflix. Critics and the audience agree that it was pretty much a mess. There were so many problems with it from continuity mistakes, the use of the “angry black woman” trope that he constantly uses, and just bad writing in general. Fast Company puts it perfectly when they explain the plot: “A Fall From Grace is a romance-gone-dark story that follows a well-worn Perry pattern: Woman falls for the wrong guy. A woman’s life is decimated. Fin. But aside from a paper-thin plot and horrendous wigs, there are bigger issues to contend with: The film is riddled with continuity errors and mistakes that fall under filmmaker 101 no-nos.”
Take a look at some of the mistakes that viewers found:
— Bookhart✨ (@JanayNicole2019) January 22, 2020
— Mandrill Solomon (@mandrillsolomon) January 21, 2020
And the holy grail!
— Quenchi (@MrQuenchiAdams) January 18, 2020
Let Hueish know what you think. Do you think that Tyler Perry should get a writer’s room or can he do bad all by himself? Do you/your culture have an unhealthy relationship with work ethic?
How do we, as a culture, begin to chip away at this unhealthy relationship with productivity?
Sade Disu is known and sought after for her ability to leverage storytelling, data, and business operations with her innate understanding of the cultural consumers’ lifestyle attitudes.
She attributes this aforementioned attention (press and awards) to her grit for creating cross-cultural content, platform solutions, and activations that engage (what she coins) the ” multi-hyphenated millennial women.”
Her content strategies and live event platforms were deemed unmatched for its convening power of global content, culture, and empowerment according to Forbes, LA Times, Essence, and Black Enterprise. And even more, was given a proclamation, by former Mayor of New York (now Presidential candidate) Michael Bloomberg in 2010.
All in all, Sade has delivered award-winning and has been press ordained (had a 4-page press feature in Black Enterprise and 2-page press feature in Forbes French Edition for her global experiential marketing and digital work across various clients.
Brands like Kimora Lee Simons, Iman Cosmetics, Pikolinos, Zara, Roommate Hotels and USAID, immediately tapped into her three-tier prong approach “community, content, to commerce” when looking to connect with the cultural consumers.
Under her auspice, she managed a team of 25 and built a 10-year-old marketing and digital communication firm, responsible for offline and online platforms that connected brands to consumers organically and authentically.
The results increased brand awareness 8.5 million views; $300+ K in revenue generated per event (total of 3) for project sponsors, and performance beyond the expected for key performance indicators such as newsletter subscribers. Media giants such as Hearst Magazines caught wind of her competencies — the ability to connect to cultural consumers through content and experiential solutions– and immediately hired her agency to build and produce its international spin-off of COSMO (which Disu also helped cultivate and manage editorial teams for).