Beyonce’s album Lemonade dropped.
Against the backdrop of social media, many attached electrifying images, charged with gossip-filled memes using Jay Z’s face and his not-so-welcomed reaction to his wife’s lyrics.
However, we feel the record deals mostly with Beyonce being human and not slandering her husband, father, or black men. While many are going crazy over the recent album release and some are assuming the record is about Beyonce and Jay Z’s relationship “fail,” I learned a few marketing lessons from gossipers. As important, a few of these lessons can be used in career, marketing, and all communications strategies:
Tell Your Story
Find the right medium to tell your story as clearly and concisely as possible. Beyonce, did just this by releasing her album on social (instead of traditional platforms).
There is no great story that stands, then one backed by truth. When you are truthful, it leaves less room for having to “remember details.” Consistency in your story is key. Over time, those who are meant to be a part of your journey will see you as solid and credible.
Stand Up For Yourself
Irrespective of what is being said, never submit to any information that isn’t aligned with who you are or who you are trying to become.
Temper Your Expectations
People are going to talk and quite frankly, some people haven’t caught up to you (yet). Perhaps you use to be a certain way (and changed for the better) or were caught responding to a situation that has roots deeper than the observers (and judges) can see. You can’t expect anyone to walk with you (or in your shoes), especially if they haven’t crawled with you (struggled or gone through your developmental stages). People can only respond to you based on what they’ve experienced with you or are watching from you.
Sade Disu is known and sought after for her ability to leverage storytelling, data, and business operations with her innate understanding of the cultural consumers’ lifestyle attitudes.
She attributes this aforementioned attention (press and awards) to her grit for creating cross-cultural content, platform solutions, and activations that engage (what she coins) the ” multi-hyphenated millennial women.”
Her content strategies and live event platforms were deemed unmatched for its convening power of global content, culture, and empowerment according to Forbes, LA Times, Essence, and Black Enterprise. And even more, was given a proclamation, by former Mayor of New York (now Presidential candidate) Michael Bloomberg in 2010.
All in all, Sade has delivered award-winning and has been press ordained (had a 4-page press feature in Black Enterprise and 2-page press feature in Forbes French Edition for her global experiential marketing and digital work across various clients.
Brands like Kimora Lee Simons, Iman Cosmetics, Pikolinos, Zara, Roommate Hotels and USAID, immediately tapped into her three-tier prong approach “community, content, to commerce” when looking to connect with the cultural consumers.
Under her auspice, she managed a team of 25 and built a 10-year-old marketing and digital communication firm, responsible for offline and online platforms that connected brands to consumers organically and authentically.
The results increased brand awareness 8.5 million views; $300+ K in revenue generated per event (total of 3) for project sponsors, and performance beyond the expected for key performance indicators such as newsletter subscribers. Media giants such as Hearst Magazines caught wind of her competencies — the ability to connect to cultural consumers through content and experiential solutions– and immediately hired her agency to build and produce its international spin-off of COSMO (which Disu also helped cultivate and manage editorial teams for).