Beyonce’s album Lemonade dropped.
Against the backdrop of social media, many attached electrifying images, charged with gossip-filled memes using Jay Z’s face and his not-so-welcomed reaction to his wife’s lyrics.
However, we feel the record deals mostly with Beyonce being human and not slandering her husband, father, or black men. While many are going crazy over the recent album release and some are assuming the record is about Beyonce and Jay Z’s relationship “fail,” I learned a few marketing lessons from gossipers. As important, a few of these lessons can be used in career, marketing, and all communications strategies:
Tell Your Story
Find the right medium to tell your story as clearly and concisely as possible. Beyonce, did just this by releasing her album on social (instead of traditional platforms).
There is no great story that stands, then one backed by truth. When you are truthful, it leaves less room for having to “remember details.” Consistency in your story is key. Over time, those who are meant to be a part of your journey will see you as solid and credible.
Stand Up For Yourself
Irrespective of what is being said, never submit to any information that isn’t aligned with who you are or who you are trying to become.
Temper Your Expectations
People are going to talk and quite frankly, some people haven’t caught up to you (yet). Perhaps you use to be a certain way (and changed for the better) or were caught responding to a situation that has roots deeper than the observers (and judges) can see. You can’t expect anyone to walk with you (or in your shoes), especially if they haven’t crawled with you (struggled or gone through your developmental stages). People can only respond to you based on what they’ve experienced with you or are watching from you.
Hey there! I’m Sade Disu and founded an award-winning 15-year-old digital media and marketing agency And Brand Culture where I provide culture-focused advisory, storytelling, and content solutions for Executives and startup founders looking to increase engagement with multi-cultural audiences and media platforms organically.
My content strategies and proprietary live event platforms (like AfricaFashionWeek.com) are deemed unmatched for their convening power of global content, culture, and empowerment according to Forbes, LA Times, Essence, and Black Enterprise. And even more, was given a proclamation, by former Mayor of New York (now Presidential candidate) Michael Bloomberg in 2010.
Africa Fashion Week results increased brand awareness 8.5 million views; $300+ K in revenue generated per event, and 6 K+ newsletter subscribers per event. Media giants such as Hearst Magazines caught wind of my work and influence — the ability to connect to and with consumers through cultural content and experiential solutions. HEARST immediately hired my consultancy to advise, produce content, and launch its international spin-off of COSMOPOLITAN Nigeria.
My press-ordained and award-winning event platforms and digital content work have been leveraged by Shea Moisture, Kimora Lee Simons, Iman Cosmetics, Pikolinos, Zara, Roommate Hotels, and USAID. ( 4-page press feature in Black Enterprise and 2-page press feature in Forbes French Edition.)
Clients have used my four-tier prong approach “culture + content” = “community + commerce” when looking to connect with audiences with nuisance cultures and attitudes.