ASOS Uses Different Size Models To Model Clothes

When it comes to size inclusivity, this is definitely a the right curve to turn on.

Shopping online runs the risk of not getting exactly what you paid for. ASOS, for one, has made strides to improve their customers experience and make sure they know what the clothes look like on every body type. They’ve already banned photoshopping on their models and have a popular plus-size line, now they’re taking it a step further. They are introducing photos of models with different body types wearing the same clothes.

By showing a dress, for example, on a size 2 model with a petite frame, a size 8 model with an athletic build and a size 14 model with a curvy frame, ASOS is helping their customers find the best pieces and make more informed choices regarding their purchases.

In a statement to Refinery29, an ASOS spokesperson said, “We’re always testing new technology that can make our customers’ experience even better. In this case, we’re experimenting how to show product on different size models, so customers can get a better sense of how something might fit their body shape.”

We’re so happy to learn that ASOS is continuing to make strides to be even more size inclusive. In addition to ASOS, we also applaud brands like Christian Siriano, Chromat, Missguided, ModCloth, Rue107 and Boohoo for their continued commitment to body positivity and size inclusivity.

Now if you’re ready to do some online shopping, head over to ASOS to check out the new feature. It will also soon be available on the ASOS app.

Sade G Adiat Disu

Human #AF.

Hey there! I’m Adiat Sade Disu and founded an award-winning 15-year-old digital media and marketing agency Adirée where I provide Multi media and marketing solutions for Executives and startup founders looking to increase engagement with multi-cultural audiences organically and natively.

According to Forbes, LA Times, Essence, and Black Enterprise, my content strategies and proprietary live event platforms (like AfricaFashionWeek.com) are deemed unmatched for their convening power of global content, culture, and empowerment. And even more, was given a proclamation by former Mayor of New York (now Presidential candidate) Michael Bloomberg in 2010.

Africa Fashion Week results increased brand awareness by 8.5 million views, $300+ K in revenue generated per event, and 6 K+ newsletter subscribers per event. Media giants such as Hearst Magazines caught wind of my work and influence — the ability to connect to and with consumers through cultural content and experiential solutions. HEARST immediately hired my consultancy to advise, produce content, and launch its international spin-off of COSMOPOLITAN Nigeria.

My press-ordained and award-winning event platforms and digital content work have been leveraged by Shea Moisture, Kimora Lee Simons, Iman Cosmetics, Pikolinos, Zara, Roommate Hotels, and USAID. ( 4-page press feature in Black Enterprise and 2-page press feature in Forbes French Edition.)

Clients have used my four-tier prong approach “culture + content” = “community + commerce” when looking to connect with audiences with nuisance cultures and attitudes.