COVID has everyone laser-focused on health and hitting those workouts. There are a plethora of athletic wear companies on the market right now; Fabletics, Lululemon, and Gymshark for you to expand your workout gear.
But there are athleisure designers that are owned by underrepresented CEOS that you should know about! Some incorporate cultural patterns from different countries in Africa, others simply support marginalized communities, and all are simply amazing (no sweat). Here are some of the best athleisure companies owned or ran by minorities (really the majority)!
1. Tigerlily Gym Wear
2. Puka Wear
3. Koko Celeste
4. Lornah Sports
5. Osei Duro
6. So Tribal
Human #AF.
Hey there! I’m Adiat Sadé Disu, and I founded an award-winning 15-year-old digital media and marketing agency, Adirée, where I provide Multimedia and marketing solutions for Executives and startup founders looking to increase engagement with multicultural audiences organically and natively.
According to Forbes, LA Times, Essence, and Black Enterprise, my content strategies and proprietary live event platforms (like AfricaFashionWeek.com) are unmatched in their convening power for global content, culture, and empowerment. And even more, a proclamation was issued by former New York Mayor (now a Presidential candidate) Michael Bloomberg in 2010.
Africa Fashion Week results included 8.5 million views, $ 300K+ in revenue per event, and 6K+ newsletter subscribers per event. Media giants such as Hearst Magazines caught wind of my work and influence — my ability to connect with consumers through cultural content and experiential solutions. HEARST immediately hired my consultancy to advise, produce content, and launch its international spin-off of COSMOPOLITAN Nigeria.
My press-ordained and award-winning event platforms and digital content work have been leveraged by Shea Moisture, Kimora Lee Simmons, Iman Cosmetics, Pikolinos, Zara, Roommate Hotels, and USAID. ( 4-page press feature in Black Enterprise and 2-page press feature in Forbes French Edition.)
Clients have used my five-pronged multimedia marketing approach to branding: “Culture + Conversations = Content × Community + Commerce™.”