Human #AF. Sade Disu is known and sought after for her ability to leverage storytelling, data, and business operations with her innate understanding of the cultural consumers' lifestyle attitudes. She attributes this aforementioned attention (press and awards) to her grit for creating cross-cultural content, platform solutions, and activations that engage (what she coins) the " multi-hyphenated millennial women." Her content strategies and live event platforms were deemed unmatched for its convening power of global content, culture, and empowerment according to Forbes, LA Times, Essence, and Black Enterprise. And even more, was given a proclamation, by former Mayor of New York (now Presidential candidate) Michael Bloomberg in 2010. All in all, Sade has delivered award-winning and has been press ordained (had a 4-page press feature in Black Enterprise and 2-page press feature in Forbes French Edition for her global experiential marketing and digital work across various clients. Brands like Kimora Lee Simons, Iman Cosmetics, Pikolinos, Zara, Roommate Hotels and USAID, immediately tapped into her three-tier prong approach “community, content, to commerce” when looking to connect with the cultural consumers. Under her auspice, she managed a team of 25 and built a 10-year-old marketing and digital communication firm, responsible for offline and online platforms that connected brands to consumers organically and authentically. The results increased brand awareness 8.5 million views; $300+ K in revenue generated per event (total of 3) for project sponsors, and performance beyond the expected for key performance indicators such as newsletter subscribers. Media giants such as Hearst Magazines caught wind of her competencies -- the ability to connect to cultural consumers through content and experiential solutions-- and immediately hired her agency to build and produce its international spin-off of COSMO (which Disu also helped cultivate and manage editorial teams for).
HUEISH Journal: a digital platform empowering every shade of professional and entrepreneur through personal stories and the diaries of others.
Her hue proudly consist of white and green, the colors of her nation's flag. Crowned by Cosmopolitan, Mrs. Daphrede has a passion to help Nigeria's underemployed and young careerists find their way. With a background in Human Resources and writing, she aims to use both to bring attention to the good, the bad, and blessed of her nation.
Digital destination for multicultural leaders + entrepreneurs. Daily inspiration + growth hacking tips. For Multi-Cultural Corporate Professionals, Startup Owners, Entrepreneurs, Social Orgs, and Leaders (slayers if you're nasty).