{"id":846,"date":"2018-02-06T22:47:12","date_gmt":"2018-02-06T22:47:12","guid":{"rendered":"http:\/\/hueish.com\/styliy.com\/?p=846"},"modified":"2019-05-02T02:29:54","modified_gmt":"2019-05-02T02:29:54","slug":"boss-before-you-brand-with-adiat-disu","status":"publish","type":"post","link":"https:\/\/hueish.com\/styliy\/boss-before-you-brand-with-adiat-disu\/","title":{"rendered":"Boss Before You Brand"},"content":{"rendered":"<div id=\"hueis-179788914\" class=\"hueis-before-content hueis-entity-placement\"><amp-ad width=300 height=250\r\n    type=\"doubleclick\"\r\n    data-slot=\"\/21718337565\/ecoamptop\">\r\n<\/amp-ad><\/div><blockquote><p>&#8220;If you&#8217;re spending a bunch of time worrying about fonts, graphics and logos before you think about cash flow, product and customers, then you may have your priorities misaligned.&#8221;-\u00a0 Words of wisdom from Adiat Disu (via She Leads Africa)<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5184 lazyload\" style=\"color: #000000;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/hueish.com\/styliy\/wp-content\/uploads\/2018\/02\/Adiat-Disu-FolashadeGbemi.jpg\" alt=\"\" width=\"600\" height=\"600\" data-sizes=\"auto\" data-srcset=\"https:\/\/hueish.com\/styliy\/wp-content\/uploads\/2018\/02\/Adiat-Disu-FolashadeGbemi.jpg 600w, https:\/\/hueish.com\/styliy\/wp-content\/uploads\/2018\/02\/Adiat-Disu-FolashadeGbemi-150x150.jpg 150w, https:\/\/hueish.com\/styliy\/wp-content\/uploads\/2018\/02\/Adiat-Disu-FolashadeGbemi-300x300.jpg 300w, https:\/\/hueish.com\/styliy\/wp-content\/uploads\/2018\/02\/Adiat-Disu-FolashadeGbemi-180x180.jpg 180w, https:\/\/hueish.com\/styliy\/wp-content\/uploads\/2018\/02\/Adiat-Disu-FolashadeGbemi-90x90.jpg 90w, https:\/\/hueish.com\/styliy\/wp-content\/uploads\/2018\/02\/Adiat-Disu-FolashadeGbemi-450x450.jpg 450w, https:\/\/hueish.com\/styliy\/wp-content\/uploads\/2018\/02\/Adiat-Disu-FolashadeGbemi-270x270.jpg 270w, https:\/\/hueish.com\/styliy\/wp-content\/uploads\/2018\/02\/Adiat-Disu-FolashadeGbemi-20x20.jpg 20w, https:\/\/hueish.com\/styliy\/wp-content\/uploads\/2018\/02\/Adiat-Disu-FolashadeGbemi-225x225.jpg 225w, https:\/\/hueish.com\/styliy\/wp-content\/uploads\/2018\/02\/Adiat-Disu-FolashadeGbemi-100x100.jpg 100w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #000000;\">Creating profitable and purposeful brands\u00a0will be essential to entrepreneurs in today&#8217;s crowded and technology-driven\u00a0market;\u00a0where multiple products (even counterfeits) are aggressively vying for your clients and the\u00a0world is swiftly\u00a0changing. \u00a0Workable and thoughtful marketing models will need to be created to support sturdy and\u00a0lasting\u00a0brands that will outlive\u00a0your competitors. The following is a blueprint for those that desire\u00a0to build long-lasting brands:<\/span><\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BGQSbLENLdV\/\" data-instgrm-version=\"8\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\">\n<div style=\"background: url(data:image\/png; base64,ivborw0kggoaaaansuheugaaacwaaaascamaaaapwqozaaaabgdbtueaalgpc\/xhbqaaaafzukdcak7ohokaaaamuexurczmzpf399fx1+bm5mzy9amaaadisurbvdjlvzxbesmgces5\/p8\/t9furvcrmu73jwlzosgsiizurcjo\/ad+eqjjb4hv8bft+idpqocx1wjosbfhh2xssxeiyn3uli\/6mnree07uiwjev8ueowds88ly97kqytlijkktuybbruayvh5wohixmpi5we58ek028czwyuqdlkpg1bkb4nnm+veanfhqn1k4+gpt6ugqcvu2h2ovuif\/gwufyy8owepdyzsa3avcqpvovvzzz2vtnn2wu8qzvjddeto90gsy9mvlqtgysy231mxry6i2ggqjrty0l8fxcxfcbbhwrsyyaaaaaelftksuqmcc); display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;\"><\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BGQSbLENLdV\/\" target=\"_blank\" rel=\"noopener noreferrer\">If you&#8217;re spending a bunch of time worrying about fonts, graphics and logos before you think about cash flow, product and #customers, then you may have your priorities misaligned. Words of wisdom from @adiatdisu during her #SheHiveNYC workshop on being a conscious #entrepreneur.<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/sheleadsafrica\/\" target=\"_blank\" rel=\"noopener noreferrer\"> She Leads Africa<\/a> (@sheleadsafrica) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-06-05T01:33:27+00:00\">Jun 4, 2016 at 6:33pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<h3><span style=\"color: #000000;\"><strong>Stop Trying To Create Demand\u00a0<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">If there is one thing my experience has taught me is that creating demand is a lie. If no one needs it (right now or ever), chill.\u00a0The best marketers and the best brands satisfy real needs (emotional, physical or actual). There are exceptions to this rule (like anything in this world), however those exceptions either come with luck or well-researched and enlightening marketing appeal.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"color: #000000;\"><strong>Tell Your Story<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">People can care less about what you do. However, why you do it\u00a0triggers\u00a0hearts, wallets and minds to open. Tell your story with a clear understanding of why you&#8217;re selling a product, service or idea. Yes. Define your\u00a0purpose.\u00a0<\/span><\/p><div id=\"hueis-1088628619\" class=\"hueis-infeed hueis-entity-placement\"><!-- \/21718337565\/AFW300 -->\r\n<div id='div-gpt-ad-1609524218907-0' style='width: 300px; height: 250px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1609524218907-0'); });\r\n  <\/script>\r\n<\/div><\/div>\n<h3><span style=\"color: #000000;\"><strong>Create A Culture\u00a0<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Culture is the God of all great brands. Culture is created by groups that share similar lifestyle patterns,\u00a0values, dreams and views of the world. Part of bossing before you brand is researching and understanding the understanding your customer&#8217;s culture. What do they eat? Where do they go? What do they like? Understanding these things is a sure way of integrating with consumers&#8217; lives, and becoming a long lasting brand.\u00a0<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Select Your Media\u00a0<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Media is\u00a0the\u00a0plural form of medium. A medium is a means of doing something. In the case of branding your mediums, there are live-streamed\u00a0events,\u00a0broadcast radio, television, newspapers, internet (blogs, social media accounts), pretty much any means of mass communications. \u00a0In order to select\u00a0the right form of media, knowing your target audience is essential.\u00a0<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Collaborate With Bloggers, Publicists, and Influencers\u00a0<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Perhaps you&#8217;re developing a global brand?\u00a0Identifying\u00a0(and having something of value to contribute) influencers:\u00a0publicists, marketing professionals, and or bloggers\u00a0in new markets that relate to your story will be key.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">In the case of influencers (especially bloggers),\u00a0align your brand with other complementary brands through guest blog posts, social media takeovers and\/or running contests.\u00a0Collaborations on value-filled giveaways, for example, not only expand your reach but also allows you to connect with various people who may desire your offerings. By providing the\u00a0aforementioned\u00a0items for their audience, you open doors for:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Future collaborations because you&#8217;re helping bloggers attract users to their blogs<\/span><\/li>\n<li><span style=\"color: #000000;\">Automatic promotional machines. Bloggers will naturally promote you when pushing the giveaway to users<\/span><\/li>\n<li><span style=\"color: #000000;\">New\u00a0prospects who test (and possibly get addicted) to your offerings<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.entrepreneurmag.co.za\/advice\/marketing\/branding\/brand-building-blueprint-how-to-create-an-immortal-brand\/\">Article was originally seen in Entrepreneur Magazine (South Africa).\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"hueis-439456701\" class=\"hueis-after-content hueis-entity-placement\"><amp-ad width=300 height=250\r\n    type=\"doubleclick\"\r\n    data-slot=\"\/21718337565\/AMP-bottom\">\r\n<\/amp-ad><\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;If you&#8217;re spending a bunch of time worrying about fonts, graphics and logos before you think about cash flow, product and customers, then you may have your priorities misaligned.&#8221;-\u00a0 Words of wisdom from Adiat Disu (via She Leads Africa) &nbsp; Creating profitable and purposeful brands\u00a0will be essential to entrepreneurs in today&#8217;s crowded and technology-driven\u00a0market;\u00a0where multiple&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[191,41,42,83,150],"thb-sponsors":[],"class_list":["post-846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-adiat-disu-young-ceo-and-media-executive","tag-boss","tag-bossbeforeyoubrand","tag-influencers","tag-women-entrepreneurs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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