Multi Cultural Marketing through Food Festivals Get Mixed & Marketing Scoop On Your Plate


Food festivals are great for meals, but also for companies looking to fill-up on marketing and advertising opportunities. They not only transform general customers into loyal evangelists but a study by event company and ticketing platform, Eventbrite shares that millennials attend five or more food, wine or beer events.  Experience Economy conducted a study that found more than three in four millennials would choose to spend money on a desirable experience or event instead of buying a product or service. Below are ten food festivals that have our marketing mouths watering:

Taste of Atlanta

Taste of Atlanta is one of the most popular food festivals that Atlanta has to offer. This year the festival takes place in September and is located in the center of Midtown Atlanta. Taste of Atlanta is known to bring Atlanta’s most favorable restaurants together to give their audiences a taste of their culinary skills. This festival offers a wide range of cuisines from all-American in other words barbecue to Mexican, French,  and Japanese food to of course Atlanta’s best soul food.

 

Los Angeles Food & Wine Festival

The Los Angeles Food & Wine Festival usually occurs during August and consists of mainly professional chefs from all around the world that come together to contribute to one of the very best food fests that the West Coast has ever seen. Not only does this festival have amazing food but they even bring the country’s best wineries, just for the adults that need a drink to wash their food down with. This festival promises their visitors good food and drinks and also entertainment for a weekend they will never forget.

New York City Wine & Food Festival

The New York City Wine & Food Festival caters to more than 100 events throughout the New York City area. This festival is home to America’s favorite meals cooked by prominent figures in the culinary industry. This event consists of evening parties, cooking classes, wine tastings, the list is endless. Food Network is a proud sponsor of this event which explains why this festival is something you don’t want to miss.

Taste of Chicago

Taste of Chicago claims to be the largest food festival in the world and for any event to be that confident in their food, it has to be true. After all, Chicago is known for its great food, juke music, and tourist attractions. Taste of Chicago is full of amazing food that will make you feel a part of the Chicago culture. For more information, check out a website about the festival.

 

Bite of Seattle

Bite of Seattle pulls in large crowds for its food festival that occurs in the northwestern region of the United States. Their food trucks offer meals for meat-eaters and also vegetarians. Bite of Seattle also gives its audiences a taste of novelties that may only appear there for that weekend! This festival not only serves the people that come there for its food but also charities that they support in their communities. For more information, check out their website.

Oysterfest Music Festival

Every year, San Francisco sees about 150,000 people crowd their streets for the annual Oyster and Musical Festival. They have everything from live music, shopping and most importantly, a shucking and eating contest. For more information, check out their website.

Bronx Night Market

This diverse food market is a special spectacle for the Bronx. They have vendors selling food from all over the world. The best part is: There’s no entry fee! It’s free to explore and maybe find your new favorite food! For more information, check out their website.

Smorgasburg Jerk Festival

In Brooklyn’s Prospect Park, this indulgent food festival is in honor of Caribbean-American Heritage Month. They have artists and vendors from all over the beautifully diverse part of the world. Dominican Republic, Puerto Rico, Guyana, Jamaica, Haiti, Trinidad and Tobago are all represented at this one-day festival. For more information, check out their website.

Latin Food Fest Gran Tasting

This two-day festival takes place in sunny Los Angeles, California! They invite talented chefs to cook their cuisine and share it with festival-goers. On their website, they write, “Each ¡Latin Food Fest! showcases talented culinarians — from local chefs to star personalities who conduct cooking demonstrations, offer tastings, prepare chef’s dinners, and sign cookbooks.” For more information, check out their website.

Riverside Lunar Festival

Celebrate Chinese New Year with an amazing display of culture and heritage in Riverside, California. They have food vendors, live entertainment and according to them, “fun lunar surprises!” For more information, check out their website.


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