Econistas: Cruelty Free & Cute (don’t @ me) series highlights cruelty-free makeup or cosmetic brands across different cultures and ethnicities. We list cruelty-free brands irrespective of parent companies. If a brand is owned by a company that isn’t cruelty-free, you’ll find an ** beside the brand and the parent company will be noted.
We are almost done with 2019 and some people are still supporting cosmetic companies that are still testing on animals – whether they know it or not. While we are not here to judge, we are here to encourage you to start incorporating more cruelty-free cosmetics to your constantly growing cosmetics collection. We have taken the guesswork out of endlessly searching for which companies to support and made a great list of the best cruelty-free companies you should be trying.
Here 10 companies you should start supporting right now:
1. Cruelty-Free Cosmetics – Honest Beauty
When speaking to Refinery29, Jessica Alba – yes, the actress and also the founder of the Honest Company – said, “I’ve always had a passion for clean beauty because I have terrible allergies. I have very sensitive skin, so I was always looking out for cleaner products. I didn’t want to sneeze or have a rash.”
Try their eyeshadow palette – Buy here
2. Cruelty-Free Cosmetics – Fenty Beauty
Starting September 3rd, Fenty Beauty will start being sold in China. According to Jing Daily, the brand will be available in “Hong Kong, Macau at T Galleria by DFS, Sephora, Harvey Nichols, Beauty Bazaar, and Beauty Avenue and other parts of Asia — all areas that don’t require animal testing regulations — and all solid sales channels for Fenty without compromising the brand’s commitment to cruelty-free.”
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That hydration drip packed in a new natural finish formula💦On AUGUST 15, our new #PROFILTRHYDRATINGFOUNDATION is droppin’ in the same 50 shades as our OG #PROFILTRSOFTMATTEFOUNDATION, this time in a hydrating formula perfect for normal to dry skin types! 🙌🏿🙌🏾🙌🏻 Mark your calendars to get yours at fentybeauty.com, @sephora, @harveynichols, @bootsuk and #SephorainJCP!
Try their Pro Filt’r Matte Foundation – Buy here
3. Cruelty-Free Cosmetics – Burt’s Bees
After starting to be sold in mainland China – where animal testing is required by law – Cruelfreekitty.com reached out to the company to get further clarification on the matter. Here is part of their response, if you wanna read the entire email click here: “Currently, we are selling a limited number of our products in mainland China. The formulas for these products, classified as “non-special use cosmetics,” are currently made in our US facilities, using only ingredients listed on the Inventory of Existing Cosmetic Ingredients in China (IECIC), and then the products are packaged in China.”
Try their facial wipes for sensitive skin – Buy here
4. Cruelty-Free Cosmetics – Thayers
They’ve started to gain popularity with their wonderful Witch Hazel toner that we use here at Adiree! We definitely suggest getting your hands on some of it. Mara Leighton from Business Insider wrote a review about the product. Here’s what she said, “the Thayers’ Rose Petal Witch Hazel Toner was indeed gentle, relatively non-drying, and did the job of helping clean off the vestiges of earlier cleansers so the rest of my skin-care routine could sink in more effectively. My pores also looked noticeably smaller, and I’ve started using it as an effective spot-treatment to isolate and treat blemishes as they pop up.”
Try the Rose Petal Witch Hazel Toner – Buy here
5. Cruelty-Free Cosmetics – Cover Girl
If you ever watched America’s Next Top Model, you might have dreamed about being a Cover Girl once or twice. Now that you know they’re a cruelty-free brand, that’s more of a reason to get excited and support this brand! The Chief Marketing Officer at Covergirl spoke to Glamour about earing PETA’s Leaping Bunny Certificate, saying, “To earn the Leaping Bunny certification for CoverGirl, we verified our internal standards and established protocols for our suppliers, underwent a rigorous audit of our supply chain and ingredients, and agreed to regular independent audits of the CoverGirl supply chain.”
Try their Lash Blast Fusion Mascara – Buy here
6. Cruelty-Free Cosmetics – NYX Cosmetics
Although NYX was acquired by a non-cruelty-free parent company, L’Oreal, they have committed to staying cruelty-free and going to the extra mile to be vegan as well.
Try their Professional Makeup Setting Spray – Buy here
7. Cruelty-Free Cosmetics – Shea Moisture
Try the Coconut and Hibiscus Curl and Shine Shampoo and Conditioner – Buy here
8. Cruelty-Free Cosmetics – e.l.f. Cosmetics
They have the PETA seal of approval, here’s all the proof that the animal-loving website provides to prove e.l.f. is, in fact, cruelty-free: “e.l.f. has been and still is 100 percent committed to being cruelty-free and vegan. The cosmetics company uses only animal-free materials. All its brushes and false eyelashes are 100 percent synthetic. Animal hair is never used. The company has never conducted, commissioned, or paid for tests on animals anywhere in the world.
Try their amazing blush palette – Buy here
9. Cruelty-Free Cosmetics – Milani Cosmetics
Here’s what they wrote in an email to CrueltyFreeKitty.com, “Since we are officially certified as cruelty-free by PETA that means we do not test our products on animals at any point during production, we do not buy ingredients or have any other business relationships with others who practice animal cruelty, and our products are not sold in China or any other place that requires animal testing by law.”
Try their Stay Put Brow Color – Buy here
10. Cruelty-Free Cosmetics – Gabriel Cosmetics
On their website, they explain why all of their products are cruelty-free but are not considered vegan. They write, “Our products are made from 100% natural ingredients, no synthetic chemicals or animal by-products are utilized, and no testing is ever done on animals. The only exception is our top-notch professional makeup brushes, which are cruelty-free but not vegan—goat and pony hairs are gathered each winter as they are shed from the animals’ tails (that’s when they are the softest), so no creature is ever harmed.”
Try their lipsticks – Buy here