Target Stores: 8 Beauty Brands For Women of Color Because #everyhuematters

Our hue is beautiful and Target may have just hit the mark with their latest additions to their makeup aisle.

As if you need another reason to spend time (and money) at the discount store that houses everything you need— including things you didn’t know existed— Target has recently announced they are on a mission to offer makeup for women of all hues.

With shelves filled with all the makeup you can desire, women of color are often left out of the fun shopping experience when there’s never a perfect shade to match our rich melanin skin, but the popular mega store plans to change it by offering a long list of brands fit for our skin.

Are we the only ones who are shrieking with #BlackGirlJoy?

Below you will find the list of brands available along with why they are perfect for you!

Every Hue

Targeting multiethnic women with their 10 foundations, you won’t have to search long to find your perfect foundation from EveryHue Beauty. Made by four women including The Real Housewives of Potomac cast member, Gizelle Bryant.

Photo: Target

Hue Noir

Founded by a product chemist, Paula Hayes is pairing science and technology. Hue Noir has something for everyone. Their collection has over 20 scientifically formulated foundation for all skin tones.



Photo: Target

Haleys Beauty

Made from skin-friendly ingredients, HALEYS Beauty has over 30 foundation colors to match all skin tones and hues.

Photo: Target

Reina Rebelde

Reina Rebelde was created by a Latina for Latinas to celebrate the beauty, pride, passion, and boldness of a strong Latina woman.

Photo: Target

Makeup Geek

Versatile professional makeup for the artistic and creative. Added bonus: all of their makeup is cruelty-free.

Photo: Target

The Lip Bar

The Lip Bar was made for the bold and the beautiful. Their goals are to create lip colors that complement all skin colors.

Photo: Target

Coloured Raine

Searching for an eye-catching lip to match your natural makeup? Don’t look any further than Coloured Raine.

Photo: Target

Violet Voss

Violet Voss was specially made for the glam girl. The one who wants to steal all the attention. If you’re obsessed with over the top looks, search no further than Violet Voss.

Photo: Target
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