10 Makeup Brands Owned by Women of Color Worth Buying

It’s time to turn over a new leaf and start supporting small businesses – if you haven’t already started. We live in a world with a thousand and one options for almost anything – from milk to makeup – but a lot of the most popular ones are large corporations whose products aren’t made with quality in mind – just quantity. Next time you head over to your beauty supply store of choice and are looking to buy some more makeup, try these women of color owned makeup brands to add to your endlessly growing makeup collection:

1. Fenty Beauty – Owned by Rihanna

 

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Everybody’s favorite #FENTYFACE in soft-matte perfection and killer radiance 🙌🏽😍 @badgalriri glow by #FENTYBEAUTY Global Makeup Artist @priscillaono | #PROFILTRPRIMER | #PROFILTRFOUNDATION in 330 | #PROFILTRCONCEALER in 310 | #INVISIMATTE Blotting Powder | #MATCHSTIX in #MOCHA | #SUNSTALKRBRONZER in #BAJANGYAL | #MOROCCANSPICEPALETTE | #KILLAWATT in #AFTERNOONSNACK

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Jul 1, 2019 at 8:25pm PDT

2. Pat McGrath Labs – Owned by Pat McGrath

3. Coloured Raine – Owned by Loraine R. Dowdy

 

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A post shared by Coloured Raine Cosmetics®️ (@colouredraine) on Jun 5, 2020 at 5:05pm PDT

 

 

Pinks and blues. Which one best suits you💕 Lovelies mini palette Berry Cute mini palette Both available at 450 @target 🎯 locations #TargetBeauty #TargetStyle #TargetBeauty

A post shared by Coloured Raine Cosmetics®️ (@colouredraine) on Jul 23, 2019 at 7:36am P

4. The Lip Bar – Owned by Melissa Butler

 

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The incomparable @ashleyblaine wearing Prom Queen on the @todayshow!!!! 🙌🏽😍 Lookin like a Queen! Who else is excited for #DearWhitePeople Season 3?! Thank you @heynelli 😘😘😘 #thelipbar #lipbarbabe #netflix #ashleyblainefeatherson #liquidmattelipstick #thetodayshow #makeupideas #makeuplooks

A post shared by The Lip Bar (@thelipbar) on Jul 31, 2019 at 11:40am PDT

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5. Nevermind Cosmetics – Owned by Marivette Navarrete and Vanessa Enriquez

 

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😍 @thecinemascoper using WHATEVER Velvet Matte Lipstick. #repost

A post shared by NEVERMIND Cosmetics (@nevermindcosmetics) on Aug 22, 2018 at 9:47am PDT

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6. Aba Love – Aba Gyepi-Garbrah

 

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Here’s me sniffing French lavender as your gentle reminder that TODAY is the last day to sign up for this weekends Shower Bouquet & Botanical Perfume worship @aranjnyc. Just in case you didn’t get enough r&r over the holiday weekend, here’s your chance to treat yourself (repeatedly😉) after creating DIY bouquets and bespoke perfume. Link in bio for tix! 🌸

A post shared by ABA LOVE APOTHECARY ™ (@abaloveapothecary) on May 29, 2019 at 1:45pm PDT

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7. Anne’s Apothecary – Owned by Anne Suinner-Lawoyin

 

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Self care on Saturday Morning. 📸 @secretofdd #selfcaresaturday #organicbeauty #annesapothecary

A post shared by Anne’s Apothecary™️ (@annesapothecary) on Jul 13, 2019 at 5:27am PDT

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 8. Base Butter – Owned She’Neil Johnson

 

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Here is your chance to finally get your hands on our #1 best seller, Radiate Face Jelly! Since we ran out so fast last week we wanted to make sure you could reserve your favs before the official re-stock. Pre-order now and only pay $1.99 in shipping. All pre-orders will ship 8/13/19.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ When we restock in a few weeks only a limited supply will be available, so pre-order now to guarantee delivery of your favs!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ no promocode needed⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ *offer ends soon⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SUPPORTBLACKBUSINESS #BLACKBUSINESS #BLACKBEAUTY #WEBUYBLACK #VEGAN #CRUELTYFREE #NATURAL #PLANTPOWERED #NONTOXIC #CLEANBEAUTY #skincare #BASEBUTTER #INSTABEAUTY #BEAUTYGRAM #SKINCAREROUTINE #BEAUTYBLOG #ANTIAGING #melanin #blackgirlmagic #BLACKISBEAUTIFUL #melaninbeauty #ORGANICBEAUTY #INDIEBEAUTY #NATURALISTA #blackgirlswhoblog #browngirlbloggers #blackbloggersunited #beautymemes #BLACKSKINCARE

A post shared by BASE BUTTER ™ (@basebutter) on Jul 25, 2019 at 5:22am PDT

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9. Blade + Bloom – Owned by Terri Foster

 

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Time to freshen up. Spring is over but I feel like I’m always cleaning. Once I finish one project I always find a way to create another one. I’m taking this week to do a little website refresh with updated products, photos + pics. Check it out and catch me IRL at my next show on July 25th hosted by the lovely @dovetailchicago. It’s on a rooftop so not only is there great shopping but summer cocktails and cool photo ops. Get the deets on the events page of bladeandbloom.com

A post shared by {blade + bloom} (@bladeandbloom) on Jul 17, 2019 at 3:19pm PDT

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10. Jacqs – Owned by Barbara Jacques

 

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GLASS PACKAGING | is very important to us. In addition to reducing landfill waste, we use glass packaging to help reduce toxic exposure. Many plastic containers contain parabens, phthalates and BPA. Overtime, and during transport parabens and toxic chemicals are slowly released or leak into the content of the plastic container, especially once it starts to decade. For our cleaners, toners, serums we choose glass. This is how we #slaynaturally! . . . . . #summervibes #sustainable #vegan #cleanbeauty #cleanskincare #greenbeauty #ingredients #yucca #skincareroutine #igbeauty #shopjacqs #cleanbeauty #plantbasedskincare #greenskincare #acne #skincarehaul #healthyskincare #holisticskincare #parabenfree #cleanskincare #nontoxicskincare #allnaturalskincare #naturalista #skincarecommunity #skincarethreads

A post shared by Jacqs (@shopjacqs) on Jul 20, 2019 at 10:36am PDT

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